The Celebration Starts Now

Celebrating you.

the experience

The experience of a lifetime is waiting for you.

The appointments

Our stylists can't wait to celebrate with you!

The Connection

Want to chat? We'd love to hear from you!

The Experience of a Lifetime

The NEW way of gown shopping is here.

A customized experience that is everything you want, and nothing that you don’t.  From your choice of beverage, to how many guests you choose, to your personal celebration in our Forever Lounge after finding your gown — every part of your gown story is one that you are writing, and we love making your story come to life!

The journey of finding your wedding dress should match who you are.  It shouldn’t feel like pressure.  It should be fun, relaxed, full of options of styles, sizes and prices, focused on who you are and on enjoying the special moments with the ones you love all around, full of laughter (and maybe even sweet tears), unhurried, and full of surprises that make you smile.  

It should be like writing the most beautiful love story of all time.  

And truly, that is what you are doing.  Your story is being written, and you are holding the pen.

Ashley's experience
"Ava Laurénne Bride is the epitome of a 1st class experience. My experience here surpasses that of every other bridal shop that I've visited. Wendy is simply amazing! During my visit, she was welcoming, warm, patient, knowledgeable and fun! She made me feel so comfortable, as if I had known her for years. I didn't feel pressured or rushed--instead she took the time to "create an experience" with each gown I tried on, helping me dress and accessorize followed by the "the big reveal" in front of my family. The shop is beautiful, the gowns are beautiful, and more importantly Wendy is a beautiful person who will create a one of a kind amazing experience!"

After you Become an
Ava Laurénne Bride

Our brides love to use the private Ava Laurénne Brides Facebook group to help them gather great advice as they plan the rest of their wedding.   The Forever Lounge is for our brides to bring a friend, come say “hello” whenever they want...including all the treats and drinks in our vault too. We love it when our brides wear their black ALB v-neck. But above all the perks and benefits of being an Ava Laurénne Bride, we hope you realize how unique and special your story is, and that we are so blessed that you chose to write a small chapter of it with us.

Benefits of becoming an
Ava Laurénne Bride

• join an exclusive society of Ava laurenne brides
• Access to our private Facebook group
• invitations to all of our private parties
• Use of our vault and Forever Lounge
• Discounts and perks from local favorites
• your love story will always be celebrated



Our in-person appointments will begin with a pre-appointment call to gather some helpful details, so we can plan and prepare for your visit.  

When you arrive, you and your guests will be shown to your personal fitting room and stage. Here you will share your vision with your personal stylist and prepare for the magic to begin!

Book Your Appointment Now!


We are pleased to introduce you to our brand-new virtual appointment option at ALB.  Whether you are from out of state and wanting to be an Ava Laurenne Bride, or if you are from right here in Fredericksburg and need to find your dream gown while staying at home, we’ve got the perfect solution!

We have moved to meet the need of brides, so that they can now purchase their gown from the comfort of their own home, while still having the amazing ALB experience they have always dreamed of!

Book Your Appointment Now!

Princess Treatment

You, some of your closest friends and family, and one of our amazing stylist will get our entire shop to yourselves!

The Bride is given her choice of music and menu for the evening, but we work with her friends and family ahead of time to surprise her with special, personal touches throughout her experience.  The entire world of Ava Laurénne will revolve around her as she reminisces, relaxes and tries on dresses in an atmosphere unlike anything she could imagine.  Tears usually flow and laughter fills the shoppe during every Princess Treatment.  We've had friends and family fly in from all over the country to participate in this special life-moment for our Ava Laurenne Brides.

We can guarantee that you'll cherish the forever memories you'll make during your Princess Treatment.  For a fee of $750, you can sign up today and be a "Princess for a Day" while finding the dress of your dreams.

Book Your Appointment Now!


Ava Laurénne Bride began in 2012...

…and is named after Ava Laurénne Rivera, the 10 year-old daughter of Wendy Rivera (one of the shoppe's owners). From the beginning, we have believed that every bride deserves to have the experience of a lifetime as she searches for the dress of her dreams.  Everything we do stems from that belief.  From the grand yet intimate atmosphere of our shoppe to the way we celebrate every bride who walks in,  we are thrilled to be able to help brides find the gown they will wear when they say, "I do."  

Stephanie's experience
"This adorable boutique is unbelievable! I went to a few bridal shoppes before ALB (including Kleinfeld in NYC) and my experience at ALB exceeded all of my expectations and blew the other places away! I had made a last minute appointment and didn't know what to expect, but when I left ALB, I not only left with my dream dress, but a wonderful memory. ALB made my dress shopping experience incredible. They are extremely caring, thoughtful, and made me feel like I was the most special person in the world. I would highly recommend Ava Laurénne Bride to any future brides, you will not be disappointed."

Our Stylists‍

Have you ever met someone that you instantly connected with? Or maybe you've thought--this person really gets me, they actually see me and hear me! We are confident that you will have all the good feels when you meet our talented stylist team! Each of our stylists LOVE what they do.  Their goal is to find you the dress that is the perfect expression of you, your love, and your journey.

Not only are they kind, gracious, fun, and infectious in their love of people and all things bridal gowns--but they also are experts at understanding gown construction, structure, style, and fit.

Make your appointment today to find the dress of your dreams and find out what so many others already know--ALB stylists are the best of the best and they just can't wait to meet YOU!!!!

ALB Private Events

Parties and exclusive events just for Ava Laurenne Brides.

Square feet

With two floors, lots of space, and dresses everywhere you turn--you'll never want to leave!

sTYLING hours

Our exceptionally talented Stylists all LOVE what they do, and are nationally recognized as some of the best in the industry!

Miles traveled around the world

Miles traveled to Cities that we have explored in order to curate the most luxurious and unique collection of designer gowns:  Anaheim, California; Atlanta, Georgia; Chicago, Illinois; New York, New York; Dallas, Texas; Memphis, Tennessee; London, England; Rome, Italy; Barcelona, Spain.

What People Say About Us

I couldn't be happier right now! I just said yes to the dress of my dreams at Ava Laurénne, thanks to the wonderful help of Ashley! It was such a fun and relaxing experience. If you are looking for an awesome bridal shop, with many different dress options and experienced workers, this is the place to go! Thank you so much Ava Laurénne!

Alli Sellers

The girls at Ava Laurenne are AMAZING. Jeri was my consultant today and I could not have had a better experience. I did not feel rushed, I felt in control, and I felt like she got exactly what I was looking for. I left with my dress today and I'm so grateful to all of them for this awesome experience.

Sydney Crawford

We went to ALB and it was the greatest experience ever. Anyone who is going to be getting married should at least go there. Their Princess Package for the Bride is fabulous!!! All brides to be should do it.... :) I also believe if you go to Ava Laurenne Bride Shop you will not be leaving without having found your dream gown....Just go there you have nothing to lose but a lot to Gain!!!

Gail King

To Wendy, Gabe, & the ALB team, thank you for making my experience better than anything I could have ever imagined. I have recommended ALB to every bride-to-be since & I will never stop singing your praises. Ava Laurénne Bride is simply the best!

Denyse Wells

First place I went to look for my wedding dress. Patty was amazing, and she pieced together my perfect dress and made my vision come true! I instantly fell in love with every detail she chose, which made my dress classic and elegant! I was referred by a friend and will continue to refer people in the future. Everyone was so nice and helpful and I throughly enjoyed my experience!

Kendall Blake

Cannot recommend this place enough! Seriously...if you like the show Say Yes to the Dress you will get that experience times ten. I felt so beautiful when the owner found my dream dress.

Samantha Laccagnino
Click here to see more Brides and Behind the Scenes!

Contact Us

1001 Princess Anne St, Fredericksburg
(540) 899-7771
Tue - Fri -12 pm - 5 pm
Sat 10 am - 5 pm
Sun - Mon - Closed
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Frequently Asked Questions


From the words of one of our brides: "When my sister brought me in here, we looked at each other and thought, 'O great, we will never be able to afford anything in here', because it was just so beautiful! Then, we had the best bridal gown shopping experience — one that we had not had anywhere else, and I walked out with the dress of my dreams — right off the rack — in my price range! It was perfect!" Best moment of the day: when this bride cried when she saw herself in "her" dress. Special day. Regular order gowns start at $1,200. Our Clearance Gowns begin at $999.


Yes. We have a wide selection of gowns that we sell off the rack at a discounted price from 20% off to 50% off.


Yes! If we have a dressing room available, you can try on gowns!! Saturdays can be a bit full, so appointments are better for Saturdays - but if you want to come in on a whim, come on in!


It is one of our main goals to have samples in sizes that every bride can try! We have samples from size 6 to size 30. Our average size for our samples is a 12-14. Bridal gowns tend to run small, so be prepared to fit into a gown that may be 1-2 sizes higher in number than you normally wear. (If you are a size 2, you will be a 4 or 6 in bridal:) Don’t ask us why designers do this — it is just European standard sizes — that’s about all we can tell you on that one!! Wish they would switch it around — if I’m a size 14, and I fit a size 10, THAT’S a happy day!!! But no worries — you will feel fabulous in gowns at Ava Laurenne Bride.